With less than 3 months until Christmas the supermarkets are already getting prepared for the onslaught of retail ahead, loading their shelves with christmas puddings, selection boxes and advent calendars.
Whatever happened to waiting until after Halloween of Bonfire night before engaging in the full Christmas mode? This year - and it's become something of a trend of late - the summer heat has hardly disapated before the christmas chocolates are on sale. Just imagine, you buy some for a relative. 3 months on, December 25th, Aunt Agatha opens the chocs to find they're all oddly shaped blobs in the bottom of the box. "Sorry about that Auntie", says you, "it was that September heatwave that must have done it".
Crazy. The thought of Christmas has only momentarily crossed my mind, and that's only because I've lot of friends and family abroad who I'll need to send off pressies early to. Early. But not September! Not even October - although I may have started browsing by then.
If we're going to have to put up with 3 months of Christmas tunes and cheer, then most people are likely to be quite fed up with it when it arrives. Surely the joy of Christmas is that it's a special annual events. This becomes somewhat dilluted if the festive apparel of the holiday is extended to encompass a quarter of the year!
I rant about this every year, but it always seems justified, and it always seems to be pushed earlier and earlier. AAARGH!
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