Cheese - junk food?

The government has classified cheese as junk food in relation to their campaign on childhood obesity and the restrictions that will be placed on advertising to children.

Yes, cheese is composed of a high percentage of fat, but cheese is a fine natural product in which a great amount of time, effort skill and indeed art is applied. Junk food indeed! Ofcom have shown themselves up as being culinary heathens on this issue. Cheese *can* be fattening of course, but it doesn't make it junk. To even put it on the same level as the likes of MacDonalds whose food is designed to contain all that is bad in order to create addiction seems quite incredibly really. Cheese is tasty and perhaps somewhat addictive through being a fine, natural product and long may it continue to satisfy us.

Jaffa Cakes and Marmite is also being classified as junk food. On these I hold less of an issue. Jaffa Cakes, well as the name implies are a manner of cake. Indeed it was once proven to authorities that they are cakes and not chocolate biscuits in order to avoid VAT I believe. Fair do's really. Marmite, well I have forever failed in seeing what is in the slightest bit attractive of this foul substance. Thus I have no qualms in limiting its advertising coverage!